Trove brand guidelines

Unlocking the Trove brand

Our brand strategy defines and informs who we are as Trove and communicates what we stand for, how we act, look and speak.

The Trove brand goes beyond the visual identity elements in these guidelines. It captures and articulates how we want people to view us, when they think of, or come into contact with us.

The organising idea that drives the brand forward is:

Collective wonder

A single point of entry to a treasure trove of national cultural artefacts, curiosities and stories from Australia's recent and distant past.

For all voices. For knowledge. For free.

Questions? Find out more

For more information please contact our Media unit.