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I IIWPORTANCi OF SELECTING THE RIGHT NAME I
tlie selectioh of a suitable and euphonious name for a new pro
duct destined to be much before the people of Australia and may
be the Near North for many a year to come, although an important
matter 'from a commercial viewpoint, is iiot always a simple one,
says the Punlop; Bulletin. <
; In this connection, General Motors-Holdens Ltd,, in deciding on
the name of "Holden," in honour of an outstanding Australian* in
dustrialist in the late Sir Edward Holden, jfor their all-Australian
car, have chosen a title that the oiie-and:a-lialf . million people in
Australia associated in one way or another with automobiles as
owners, drivers, etc. will generally agree is very appropriate, and
one in keeping with the traditions and history of the world'e great
est taaiiulacturing industry.
There are few persons who are
riot acquainted with some of the
personal names adopted as trade
marks for motorj cars that have
become household words through
out the. -civilised . world, In many
instances the, name of the design
er, or manufacturer has been be
stowed upon tt)e vehicles ; f<fr
whibh he. has been responsible.
? .;%He, history ol| the motor era
abounds with dozens of such ap
pliations and, as, many of the
makes of cars ar§ still well to the
fore on the roads of the world, a
brief reference as to the nomen
clature of some ,of the historic
pioneer cars and present day
marques carrying "personar_
trade names,, will be of interest.
ASSOCIATION OF NAMES .
According to some authorities,
the earliest built par was the Ger
man "Benz" (named after its de
signer, Carl Benzf-made in 1884).
Tfien came the Daimler (Gottlier
Daimler in 1886). i French pioneers/
were Pan liar d-Levassor (after R?
Panhard and E. Levassor-1892),
Pe Dion (Count De Dion-1899),'
Renault (Louis Renault-1899),
Peugeot (A. Peugeot-189,0) and
Darracq (A. Parracq-1901). ,f /
First American car so named
was the, "Haynes'' (E. Haynes. in
1894), and ttye first British, .the
"English Daimler, (1897).v Then
came the Lancaster (F. W. Lan
caster in 1899), Packard (Col. J.
A. Packard-1899), Studebaker
(Studebaker Brps.-1902), Ford
(iHenry Ford-1903), Buick (Dacvid
Buick-r-1903), Rolls-Royce (Hon.
C, S. Rolls and F. H. Royce
1904), Durant (W. ,C. Durant
1904), Delage (L. 06^6-1905),
,Willys (J.JST. Willys-1908), Aus
tin (H. Austin-later Lordr-1906),
Talbot (Earl Shrewsbury arid
.Talbot-1903), Riley (V. Riley
1909),' i ;Hillmaini (W.,. . Hillmanr
1909), Bugatti ,(E. Buga.tti-1909),
Chevrolet (Louis, Chevrolet-1912),
Dodge \(H. E, and J, F. Bodge
1914), JVIorris, (jW. R. Morris-now
Viscount Nuffield-19i4), Nash
(C. Na^h-1917), .Bentley, (A. Q,
Bentley-1920) and Chrysler (W.
Chrysler-1924). >
The Dunlop Co. states that the
motoring fydternjty . generally will
probably be . interested to , i<?arn
that thfe ftyst four cylinder; motor
cycle to mal.ce its appearance was
titled the "Hqlde'n." .This .machine
was invented in England; ; a\vay
back in 1$Q4 by Col, H. C. Holden,
R.A.-F.R.Sj., who was .then .Chair
man of i the Automobile;; Club of
Great Britain and Ireland (later
changed io (tfyEs Royal; Automobile
Club), ^ superintendent of : Athe
Royal Gun Factpry at IVpo.l^yich
and, a member of the War Office
Commission on Mechanical Trac- ;
tipn. ?
It would be interesting to know
whethe>' Sir Edward Holder. after
whom the, new Australian car has
been named, was related in any
way to the CJpL. Holder*, inventor
of the first four cylinder motor
cycle. ? . , %
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