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Psychology And Industry
By A Medical Correspondent
The business man is beginning lo find
in men of science and art his valuable
allies The industrial psychologist has
already added many thousands of
pounds to the annual income of cer
tain firms. Another example of this
is to hand in the engineering world.
For many years it has been known
that certain colors are saleable while
others are not. Most people will buy
a oro'.vn. green, or dark blue car. bu!
?would hesitate at a puce or lemon one.
One Enslifh factory has painted its
new machinery a soft green instead ol j
tho usual blr.ck It aifir:n.= that thL= i
rclor. bi'in? the m:dd- of the spec- .
iriiin. is nioct restful to the e\c r
h:i- b«?n claimed that ni^n do better)
work under the new color .
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