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Cok’eMponaqnce.
THE SCIENCE OF SELLING.
('Po tile | Edit of.)' ' •' ■
Skv—Salesmanship to tbo iioieuce of
-tilling; ami the science of soiling sim
ply is a direct . knowledge, of tlio
underlying cause;* of success und failure
in nut king saleo. It is tho application
of - tlio. well-defined laws and principles
that-experienco and investigation, have
demonstrated aro absolutely essential to
tho- nchccv'ernent;ofsuccess in . Bolling
goods or,' in - eorvice. The'mail who
knows' tile whjb/.aiul whorofoics—the
Bclenoo of selling—can take short cuts
to success, ». If ,■ lio has . in ottered tlio
science, of celling ho , will - not- have to
fetumblo* aloiyj the dark and weaiy way
7 " , V I® »...»■ win »vuy
t:od by the ignorant: Ho will bo a real
salesman,, in the fullest son<3e of. tlio
Word; for scionco not only is to know,
but to know that one known. ,
* AHiy is it;that of;two busineseea start
ing with crfual chaiices of success, one
flourished and multiplies until it-? opera
tions encircle the globe, while the other
becomes «.nncriiic ami shrivels down to
almost nothing.*' ' /
’. is *t that of tw6 manufacturers,
rade by nulc, similarly equipped and
produei-g like articles, the one increases
his. business steadily, adds* to hie pluut,
and :>a. liocded- with orders, while the
other'manages on*y to keep .l-is head
init.above water? la*, itbecapso one
know* th<o’ science of selling, while the
other docs *:ot; . , ■
. predominating and directing man
in,; a . .successful. business' must .‘know,
and- must apply tin science of colling.
rhe» public aro given a-hearty invito,
tion.to attend aijeeturo on this branch
of!:.tcieiice, by-Mr. das., I/nlcy; in- the
Girls Club room to-ni?ht, at 8 o'clock
Gurorled by Mr.. Hutchison; of the
I.C.S.
I am,, sir, oto., • •
. HUTCHISON1,
$