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Experience Is Vital To Success

? ♦ — — Big K is Brewed by Highly Qualified Men

Only a brewer of many years practical experience is in a position to enrb'e his brew ery to meet and beat fair com petition. in Mr. Alfred Deacon, head brew

er the Kalgoorlie Brewing and Ice Co., Ltd., retains a man who pos sesses the necessary qualifications which make for success. For over 40 years, Mr. Deacon lias al ways kept himself abreast of the latest developments iu the brewing world, and this knowledge, together with the prac tical experience he gained in brewing lage: during his sojourn in the Eastern States

MR. ALFRED DEACON, head brewer of the Kalgoorlie Brewery, b a man of vast experience and knowledge of his profession.

last year, lends confidence that lie will produce a lager of the same outstanding quality as his tap fermentation beer and stout» He is assisted in his duties by Mr. Tom Deacon, his son, and by Mr. R. Hillard, ? brewer with many years of successful ex perience in the manufacture of lager. , When the decision was made to ERECT THE NEW UNIT It was important to pudi it through to completion with utmost speed. Mr. A. J. Lainbert, as supervising engineer, was the company's fortunate choice. Mr. Lambert has had experience on the other side of the world, not only as mechanical engin eer, but also as constructional engineer in the building of «ome of the New York I ? -

sky-scrapers. It is a tribute to his work on the new job that ail plant, including the glass-lined tanks, were landed ai.d erected in perfect condition and that the la«-er brewery was producing within twelve months of the managing director turning the first «3od. , ,. Other staff officers of the Kalgoorlie Brewery are Messrs. G. Morris, account ant; H. McCulloch, traveller; R. McKer row, head cellarman; V. King, head bott ler; and M. O'Neill, head cooper, all of whom have proved themselves valuable to the company through many years oi service. M .. In addition to a staff of 20, the Kalgoorlie Brewery employs about 65 men, many of whom can count over 30 years in the service of the company, and four of them over 40 years, viz: A. Deacon, brewer; Tom Brain, engineer; L. Carroll, topman; and J. Williams, bottler. The annual pay sheet of the com pany would be about £30,000.

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