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Oil firm issues a useful booklet
"Haye you got a pair that will moke
her look shorter?"
THE rendering of various
formt of "service" to their clients is a form of salesmanship which hos become increasingly popular among com- mercial firms during recent years.
Suppliers of farmers' requisites in ? particular have devoted ever increasing attention to this form of salesmanship as obviously anything which tends to improve the stan- dard of farm husbandry confers in- direct benefits on a large section of the population betides creating greater demands for these firms' goods. v
AN excellent example of service to
the farmer is the recent issue by Caltex Limited of a well-produced booklet entitled "Harvest Gold*' which may be obtained free on appli- cation to the firm's W.A. headquarters at 133 St. George's-terrace, Perth.
Designed to ¿ssist the farmer by signposting the way to efficient pre- servation and maintenance of farm machinery, the booklet gives some simple illustrations of the basic prin- ciples of lubrication and follows it up with examples of maintenance work as applied to specified imple-
It is chockful of valuable informa- tion on obtaining the best results from a wide variety of farm imple- ments, being complete with "trouble- shooting charts" and numerous ex- planatory diagrams and illustrations.
Ploughs, cultivators, rotary hoes, drills, combines, harvesters, mowers, hay balers and windmills are among the machines discussed, and I would advise farmers to lose no time in applying for a copy of "Harvest Gold" as a keen demand ls antici- pated.