1993-06-25, English, Article, Journal or magazine article, Photograph edition: Dan Benayahu; president Dead Sea Laboratories Ltd. (Personal Profile) Zimmerman, Eric D.

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Bookmark: https://trove.nla.gov.au/version/110648473
Physical Description
  • photograph
  • Magazine/​Journal article
Published
  • Israel Business Today, 1993 June 25
Language
  • English

Edition details

Title
  • Dan Benayahu; president Dead Sea Laboratories Ltd. (Personal Profile)
Also Titled
  • Dan Benayahu; president Dead Sea Laboratories Ltd.
Appears In
  • Israel Business Today, v7, no.n333, 1993 June 25, p19(1)
Author
  • Zimmerman, Eric D.
Published
  • Israel Business Today, 1993 June 25
Physical Description
  • photograph
  • Magazine/​Journal article
Subjects
Target Audience
  • General
  • Trade
Summary
  • Dead Sea Laboratories Pres Dan Benayahu has changed the kibbutzim-owned Dead cosmetics company from a failing business to a well managed, international organization that expects to gross $21 million in 1993 sales. In his five years as president, Benayahu has eliminated kibbutzim bureaucracy and politics, hired consultants to train personnel in modern management thinking and techniques, and entered the international market with $5 million in sales to 25 countries in the first year of exporting. The company's Ahava skin care products use mud from the Dead Sea, famed as a beauty product from the time of Cleopatra.
Notes
  • photograph
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 13187299

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