2000-04-18, English, Article, Other article edition: Ford to sell safety to kids on Nickelodeon.(Ford Motor Co.)(Advertising) Flint, Joe

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Bookmark: https://trove.nla.gov.au/version/110633745
Physical Description
  • Newspaper article
Published
  • Dow Jones &​ Company, Inc., 2000 April 18
Language
  • English

Edition details

Title
  • Ford to sell safety to kids on Nickelodeon.(Ford Motor Co.)(Advertising)
Also Titled
  • Ford to sell safety to kids on Nickelodeon.
Appears In
  • The Wall Street Journal Western Edition, 2000 April 18, B8(W) pB8(E) (ISSN: 0193-2241)
Author
  • Flint, Joe
Published
  • Dow Jones &​ Company, Inc., 2000 April 18
Physical Description
  • Newspaper article
Subjects
Target Audience
  • General
  • Trade
Summary
  • Ford Motor Co. has signed a 3-year contract with Nickelodeon cable channel to present the auto company's products with safety guides in what is rumored to be a $20 million campaign. The safety message could be enhanced by the prospect that children 2 to 11 easily develop brand preferences. The Ford "spokespuppy," a computer animated dog named Blue will also be present at dealerships as well as TV. J. Walter Thompson has created the ads. Nickelodeon will also present the show, "Blue's Clues" - Ford insists there will be no product placements on the show.
Notes
  • Ford Motor Co. has signed a 3-year contract with Nickelodeon cable channel to present the auto company's products with safety guides in what is rumored to be a $20 million campaign.
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 61551352

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State Library of Western Australia. Open to the public .b1153901x; held Periodical; Newspaper English
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State Library Victoria. Open to the public 1035002; July 18 1966-Mar. 7, 2014; held Periodical; Newspaper English
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