1994-05-09, English, Article, Journal or magazine article edition: Sparse look belies bounty. ( Tops Appliance City Inc)(Strategic Report: Merchandising) Lanctot, Roger C.

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Physical Description
  • table
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 May 9
Language
  • English

Edition details

Title
  • Sparse look belies bounty. ( Tops Appliance City Inc)(Strategic Report: Merchandising)
Also Titled
  • Sparse look belies bounty.
Appears In
  • Computer Retail Week, v4, no.n62, 1994 May 9, p88(1) (ISSN: 1066-7598)
Author
  • Lanctot, Roger C.
Published
  • United Business Media LLC, 1994 May 9
Physical Description
  • table
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Computer retailing at Tops Appliance City Inc is a spartan affair, with nothing in the way of point-of-purchase materials, spec sheets and shelf talkers. Tops is likely to stick with this approach as it beefs up its computer-marketing efforts because it mandates salesperson-customer interaction. Such an approach is critical to Tops, which relies heavily on well-trained and motivated sales personnel. Tops also situates computer sales at the front of stores, so customers headed anywhere in the store must pass some computers. A typical Tops store carries 30 desktop and 11 notebook computers from such vendors as Packard Bell, Apple, Compaq, Acer and IBM. The 300-title software departments, soon to expand to 400 packages, include about 240 entertainment and education packages.
Notes
  • table
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15564493

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