1994-05-09, English, Article, Journal or magazine article, Poster, chart, other edition: Growing printer market widens distributors' role. Lanctot, Roger C.

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Physical Description
  • photograph
  • table
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 May 9
Language
  • English

Edition details

Title
  • Growing printer market widens distributors' role.
Appears In
  • Computer Retail Week, v4, no.n62, 1994 May 9, p73(2) (ISSN: 1066-7598)
Author
  • Lanctot, Roger C.
Published
  • United Business Media LLC, 1994 May 9
Physical Description
  • photograph
  • table
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Distributors are taking on larger roles in the burgeoning retail printer market. Beset by falling margins, vendors such as HP, Star Micronics America Inc and Panasonic Communications and Systems Co are off-loading such traditional sales functions as inventory, shipping and returns processing to distributors. An exception is Epson America Inc, which is beefing up its in-house sales and support staff and is cutting back on its use of independent sales outfits. Epson wants to maintain a high level of control of store detailing and training. Inkjet is the fastest-growing printer technology. The rise of non-impact printers has lessened the role of VARs and increased the significance of direct outlets to retail channels. Many vendors with little retail-distribution experience have entered the market in recent years. These vendors have turned to distributors for help.
Notes
  • photograph
  • table
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15564481

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