1994-05-09, English, Article, Journal or magazine article, Photograph edition: McAfee backed by $1M campaign: antivirus vendor puts marketing behind foray into retail. (McAfee Associates Inc's VirusScan) Richards, Kathleen

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Physical Description
  • photograph
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 May 9
Language
  • English

Edition details

Title
  • McAfee backed by $1M campaign: antivirus vendor puts marketing behind foray into retail. (McAfee Associates Inc's VirusScan)
Also Titled
  • McAfee backed by $1M campaign: antivirus vendor puts marketing behind foray into retail.
Appears In
  • Computer Retail Week, v4, no.n62, 1994 May 9, p66(1) (ISSN: 1066-7598)
Author
  • Richards, Kathleen
Published
  • United Business Media LLC, 1994 May 9
Physical Description
  • photograph
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Antivirus-software vendor McAfee Associates Inc enters the retail market with an aggressive, $1 million advertising campaign. Heretofore available only on-line via electronic bulletin boards, McAfee's VirusScan has a $129.99 suggested retail price. As a shareware product, VirusScan dominated the DOS and Windows antivirus market in 1993 with a two-thirds share, as estimated by market research firm International Data Corp. The retail push was instigated by Pres and CEO William Larson, who joined McAfee in Oct 1993 after a stint as marketing VP for Sun Microsystems Inc's SunSoft unit. Early sales at CompUSA Inc, Fry's Electronics Inc and Computer City SuperCenters have been strong, Larson reports. McAfee also offers NetShield, an $899.99 list-priced antivirus product for servers running Novell Inc's NetWare.
Notes
  • photograph
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15564477

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