1994-05-09, English, Article, Journal or magazine article edition: Merger won't hit Main Street; WordPerfect outlines rollout plans. (merger with Novell Inc) Karvetski, Kerstin

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Physical Description
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 May 9
Language
  • English

Edition details

Title
  • Merger won't hit Main Street; WordPerfect outlines rollout plans. (merger with Novell Inc)
Also Titled
  • Merger won't hit Main Street; WordPerfect outlines rollout plans.
Appears In
  • Computer Retail Week, v4, no.n62, 1994 May 9, p62(1) (ISSN: 1066-7598)
Author
  • Karvetski, Kerstin
Published
  • United Business Media LLC, 1994 May 9
Physical Description
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • WordPerfect Corp rolls out its first Main Street products, including the InfoCentral personal information manager and three packages in the Wallobee Jack interactive cartoon family. Company executives say the imminent merger with Novell Inc will have little effect, at least in the short term, on the line of home-office and consumer-oriented titles. Jeff Mallett, senior director of consumer product marketing, says the spring and fall 1994 promotions will focus on in-store merchandising, rather than advertising. While the spring campaign will emphasize personal productivity wares, the fall push will highlight edutainment titles as WordPerfect strives to sell Main Street to the broader consumer market. Partners developing Main Street applications under three-year contracts include Random House Publishing, Tune 1000 Corp, Waterford Institute, Megatoon Entertainment Group Inc and Infogames S.A.
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15564471

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