1994-05-09, English, Article, Journal or magazine article edition: Vendors turning toward dedicated detailing staffs; suppliers seek consistency, control over their products. Karvetski, Kerstin; LaNctot, Roger C.

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Bookmark: https://trove.nla.gov.au/version/110621489
Physical Description
  • table
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 May 9
Language
  • English

Edition details

Title
  • Vendors turning toward dedicated detailing staffs; suppliers seek consistency, control over their products.
Appears In
  • Computer Retail Week, v4, no.n62, 1994 May 9, p57(2) (ISSN: 1066-7598)
Author
  • Karvetski, Kerstin
  • LaNctot, Roger C.
Published
  • United Business Media LLC, 1994 May 9
Physical Description
  • table
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Some vendors are eschewing outside detailers, instead hiring their own merchandisers in order to assure consistency and control over detailing. The Software Toolworks Inc and Compton's NewMedia Inc cite the dedication an in-house merchandiser gives to detailing. Other vendors, such as Expert Software Inc, Knowledge Adventure and Edmark Corp, are exploring or expanding in-house merchandising efforts. Vendors of low-end products may not find it cost-effective to hire a dedicated detailing staff, says Steve Hill of the BlitzAmerica detailing company. Some vendors express mixed emotions about detailers, but Ambit International Pres Linda Kazares says they need to take a more proactive stance in managing detailers.
Notes
  • table
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15564469

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