1994-06-06, English, Article, Journal or magazine article edition: A detailing, merchandising specialist can cure retailing ills. (Critical Mass) (Column) Goldstein, David

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Bookmark: https://trove.nla.gov.au/version/110617968
Physical Description
  • Column
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 June 6
Language
  • English

Edition details

Title
  • A detailing, merchandising specialist can cure retailing ills. (Critical Mass) (Column)
Also Titled
  • A detailing, merchandising specialist can cure retailing ills.
Appears In
  • Computer Retail Week, v4, no.n64, 1994 June 6, p29(1) (ISSN: 1066-7598)
Author
  • Goldstein, David
Published
  • United Business Media LLC, 1994 June 6
Physical Description
  • Column
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Computer retailers can benefit by hiring a detailing and merchandising specialist who is responsible for all such functions at the site. The advantages of having one person charged with this are increased sales through more carefully targeted programs and better coordination, greater customer satisfaction through coordinated displays and ads, and improved relations with vendors and better promotional support for stores. Many vendors claim that retailers do not set up displays correctly or on time, do not use cooperative money as intended, and do not participate in programs. Having one person in charge of detailing and merchandising would help ensure that promotional money and materials are used effectively and could document programs for vendors.
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15558199

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