1994-06-06, English, Article, Journal or magazine article edition: Software program for retailers tracks demo usage. (Synergistic Technologies Inc's Soft-Ad software demonstration system) (Product Announcement) Georgianis, Maria V.

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Physical Description
  • Product Announcement
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 June 6
Language
  • English

Edition details

Title
  • Software program for retailers tracks demo usage. (Synergistic Technologies Inc's Soft-Ad software demonstration system) (Product Announcement)
Also Titled
  • Software program for retailers tracks demo usage.
Appears In
  • Computer Retail Week, v4, no.n64, 1994 June 6, p14(1) (ISSN: 1066-7598)
Author
  • Georgianis, Maria V.
Published
  • United Business Media LLC, 1994 June 6
Physical Description
  • Product Announcement
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Synergistic Technologies Inc introduces the Soft-Ad software demonstration system intended to increase software retail sales and reduce product returns. Soft-Ad lets customers use a product before they buy it and tracks the number of software demonstrations begun, the type of demonstration, and the length of each. Tandy Corp's Radio Shack will use Soft-Ad in its 6,600 stores; the system will run on Tandy PCs and provide multimedia demonstrations of 25 DOS, Windows, and Macintosh programs, most of which will be entertainment titles. Synergistic Technologies Exec Daniel Curtin says a mass merchant and a computer superstore have contracted for the Soft-Ad system, although he would not name the retailers. Soft-Ad was tested in 15 of Wal-Mart Stores Inc's Sam's Clubs in 1993; applications featured saw their sales increase from 8 percent to 16 percent. The system is paid for by software publishers, which pay $2,500 per product to get a demonstration on the system, in addition to a $5 monthly charge for each application per store.
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15558193

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