1994-06-06, English, Article, Journal or magazine article edition: Blockbuster says its clientele is ready for CD-ROM. (a Blockbuster Entertainment Corp survey finds that home-computer users are ready to make future CD-ROM software purchases at Blockbuster Video stores) Richards, Kathleen

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Physical Description
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 June 6
Language
  • English

Edition details

Title
  • Blockbuster says its clientele is ready for CD-ROM. (a Blockbuster Entertainment Corp survey finds that home-computer users are ready to make future CD-ROM software purchases at Blockbuster Video stores)
Also Titled
  • Blockbuster says its clientele is ready for CD-ROM.
Appears In
  • Computer Retail Week, v4, no.n64, 1994 June 6, p10(1) (ISSN: 1066-7598)
Author
  • Richards, Kathleen
Published
  • United Business Media LLC, 1994 June 6
Physical Description
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • A survey conducted by Blockbuster Entertainment Corp finds that many home-computer users are ready to buy CD-ROM software at Blockbuster Video stores. The company's software/​hardware rental test in the San Francisco Bay area was described at a panel discussion called 'Selling Consumer Software' at the Comdex/​Spring '94 trade show in Atlanta. A survey of the 856 consumers who participated in the software/​hardware rental program found that while 81 percent of CD-ROM software purchases are now done at other retail locations, the number may decrease to as low as 55 percent in the future. The survey found that 8 percent of the people surveyed intend to make future CD-ROM purchases at Blockbuster, and 20 percent intend to buy through mail order. Set-top software rentals comprised 67 percent of software rental revenue, and PC software rentals accounted for 37 percent. IBM PC-compatible titles represented 65 percent of CD-ROM software rentals, and Macintosh titles accounted for 35 percent.
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15558189

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