1994-05-23, English, Article, Journal or magazine article edition: Cap Cities seeds Alpha's growth. (interview with Capital Cities Capital's George Cain) (Alpha Software Corp's alliance with Capital Cities Capital Inc) (Interview)

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Bookmark: https://trove.nla.gov.au/version/110611750
Physical Description
  • table
  • Interview
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 May 23
Language
  • English

Edition details

Title
  • Cap Cities seeds Alpha's growth. (interview with Capital Cities Capital's George Cain) (Alpha Software Corp's alliance with Capital Cities Capital Inc) (Interview)
Also Titled
  • Cap Cities seeds Alpha's growth.
Appears In
  • Computer Retail Week, v4, no.n63, 1994 May 23, p76(3) (ISSN: 1066-7598)
Published
  • United Business Media LLC, 1994 May 23
Physical Description
  • table
  • Interview
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Capital Cities Capital Inc, led by Pres George Cain, provides Alpha Software Corp with exposure on ABC-owned TV and radio, along with newspapers and trade publications. Cain has led the Capital Cities Capital unit since it was established in 1993, and he says the unit chose Alpha Software because it was looking for companies that are well managed and that have products that can greatly benefit from advertisement. Alpha's Bravo gave Capital an opportunity to bring software to a mass market, With a price of about $50, Bravo can be readily accessible to a broader market than average software, which costs between $250 and $400.
Notes
  • table
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15546223

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