1994-05-23, English, Article, Journal or magazine article, Photograph edition: Odd boxes may get turned away. (software retailing) Wald, Michael

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Bookmark: https://trove.nla.gov.au/version/110611443
Physical Description
  • photograph
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 May 23
Language
  • English

Edition details

Title
  • Odd boxes may get turned away. (software retailing)
Also Titled
  • Odd boxes may get turned away.
Appears In
  • Computer Retail Week, v4, no.n63, 1994 May 23, p70(2) (ISSN: 1066-7598)
Author
  • Wald, Michael
Published
  • United Business Media LLC, 1994 May 23
Physical Description
  • photograph
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Software retailers prefer consistent, compact packaging in order to maximize sales per square foot and they may turn away products that come in odd shapes and sizes. Computer games and edutainment software titles are especially unconventional in their packaging in order to lure customers, but this strategy can work against the publishers if it results in rejection by retailers. Software companies are faced with the challenge of designing an attractive package that conforms to the criteria of the retail environment, according to Patrick McVeigh, vice president of sales at Knowledge Adventure Inc. Knowledge Adventure altered its packaging for the program Speed, an edutainment title, when retailers expressed dissatisfaction over the hexagonal shape.
Notes
  • photograph
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15545953

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