Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk Schiffman, Leon G

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Author
Schiffman, Leon G
Subjects
Consumer behavior.; Consumers.; Verbraucherverhalten.
Audience
Adult
Summary
Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
Bookmark
https://trove.nla.gov.au/work/6251305
Work ID
6251305

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