Business research methods / William G. Zikmund Zikmund, William G

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Zikmund, William G
Management - Research.; Business - Methodology.; Business - Research.
"Business Research Methods, 8e by Zikmund/Babin/Carr/Griffin teaches you the practice of business marketing research. The text focuses on traditional business research methods as well as on the use of the Internet to conduct business research - including research information systems, secondary data gathering, survey design, sample selection, Web traffic monitoring, and many more topics."--Back cover.
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