Professionals and their computers Sculley, John

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Sculley, John
Appears In
Personal Computing
Technology; Market share; Business
General; Trade
Modern technology has allowed computers to be adapted to the needs of the user, rather than having the user bend to whatever technology would permit. The Apple Macintosh has been a successful computer in the business market, the education market, and the market of government users. It has more the 3,500 software packages available. Its success stems from four areas: its graphics-based architecture reduces the expense of training and support; it is a product family; it provides innovative solutions to problems; and it offers clear access to information. Macintosh users know how to use an average of six applications, compared to only two with competing technology.
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