The changing corporate market Osborne, Adam

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Osborne, Adam
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Personal Computing
Software -- Prices and rates; Computer literacy; Business
General; Trade
The sophistication of users of personal computers ranges from the power users among MIS or data processing departments to naive users at the other extreme. Price is the one factor that will drive a wedge between the two ends of the software market. The need for standardization of software packages is growing as the number of more knowledgeable users increases. For this reason, software and hardware standards will continue to emerge. The real challenge facing software publishers will be whether to tackle one of the two software markets or go after both.
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