1987-10-19, English, Article, Journal or magazine article edition: Apple to revive home-market push: sets consumer advertising blitz. Quinlan, Tom

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Bookmark: https://trove.nla.gov.au/version/60911889
Physical Description
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1987 Oct 19
Language
  • English

Edition details

Title
  • Apple to revive home-market push: sets consumer advertising blitz.
Appears In
  • Computer Reseller News, no.n228, 1987 Oct 19, p1(2) (ISSN: 0893-8377)
Author
  • Quinlan, Tom
Published
  • United Business Media LLC, 1987 Oct 19
Physical Description
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Apple Computer Inc is beginning a multimillion dollar advertising campaign aimed at the home computer market. The campaign uses seminars, rebates and print advertising to promote Apple microcomputers. Apple credit cards are being mailed to 3.5 million consumers, with credit limits of $3,500. Rebates between $50 and $100 are being offered on selected Apple peripherals. Apple has declared the Apple IIgs model the official consumer offering for home use. Apple has been concentrating on the business market recently, but two thirds of Apple's 1,900 dealers sell products to the consumer market, and the home and school markets remain strong for Apple.
Language
  • English
Database
  • Gale Academic OneFile
  • Gale General OneFile
  • Gale Expanded Academic
Identifier
  • 6007138

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Charles Sturt University. CSU Library - Electronic Resources (shared). Open to the public 001166670; Full Text Available; Gale Cengage Expanded Academic ASAP - Available from 1994 until 2005 Periodical; Journal, magazine, other English
CSIRO. Library Services. Not open to the public 999613140001981; ProQuest Central (New). Online Access. Available for document delivery. Restrictions apply.; Available from 2009; ProQuest SciTech Collection. Online Access. Available for document delivery. Restrictions apply.; Available from 2009 Periodical; Journal, magazine, other English
Edith Cowan University. Edith Cowan University Library. Open to the public Periodical; Journal, magazine, other English
Griffith University. Griffith University Library. Open to the public .b13560001; Electronic Resource : Publ. may restrict Doc. Del. Periodical; Journal, magazine, other English
Southern Cross University. University Library Lismore. Open to the public Electronic resource - Check catalogue for holdings Periodical; Journal, magazine, other English
Western Sydney University. Penrith Campus Library, Document Delivery. Not open to the public 9924540720001571; Online, 9924482150001571; Online Periodical; Journal, magazine, other English
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These 3 locations in New South Wales:

Library Access Call number(s) Formats held Language
Charles Sturt University. CSU Library - Electronic Resources (shared). Open to the public 001166670; Full Text Available; Gale Cengage Expanded Academic ASAP - Available from 1994 until 2005 Periodical; Journal, magazine, other English
Southern Cross University. University Library Lismore. Open to the public Electronic resource - Check catalogue for holdings Periodical; Journal, magazine, other English
Western Sydney University. Penrith Campus Library, Document Delivery. Not open to the public 9924540720001571; Online, 9924482150001571; Online Periodical; Journal, magazine, other English
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Griffith University. Griffith University Library. Open to the public .b13560001; Electronic Resource : Publ. may restrict Doc. Del. Periodical; Journal, magazine, other English
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Library Access Call number(s) Formats held Language
CSIRO. Library Services. Not open to the public 999613140001981; ProQuest Central (New). Online Access. Available for document delivery. Restrictions apply.; Available from 2009; ProQuest SciTech Collection. Online Access. Available for document delivery. Restrictions apply.; Available from 2009 Periodical; Journal, magazine, other English
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