1987-05-21, English, Article, Journal or magazine article, Photograph edition: IBM restakes its claim. (concluding article in a two-part series on IBM's PS2 product introductions) Fertig, Robert

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Physical Description
  • photograph
  • Magazine/​Journal article
Published
  • Reed Business Information Ltd., 1987 May 21
Language
  • English

Edition details

Title
  • IBM restakes its claim. (concluding article in a two-part series on IBM's PS2 product introductions)
Also Titled
  • IBM restakes its claim.
Appears In
  • Computer Weekly, no.n1064, 1987 May 21, p32(1) (ISSN: 0010-4787)
Author
  • Fertig, Robert
Published
  • Reed Business Information Ltd., 1987 May 21
Physical Description
  • photograph
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • The marketing strategies of IBM's PS-2 product introductions are questioned. Notable marketing flaws in the PS-2 line are discussed, including: the low-end PS-2 model 30's lack of support for OS-2 operating systems; the higher pricing of the PS-2 line, which begins at $2,000; the failure of earlier IBM PCs to compete in pricing following the PS-2 introductions, despite price reductions on these PCs; the limited Unix support among PS-2 micros (only the top-of-the-line model 80 supports Unix); and the restrictive requirements dealers must meet to sell the PS-2 line. Dealers must invest in technical support facilities and telephone consulting departments, as well as pay for training their sales personnel in the PS-2 systems, prior to be permitted to market the new products. Also discussed are the marketing advantages of some DEC, Compaq, and Apple products, in comparison to the PS-2 microcomputers. Itis believed clone makers will have a difficult time copying the PS-2 technology, and that the reverse-engineering required will run into the millions.
Notes
  • photograph
Language
  • English
Database
  • Gale Academic OneFile
  • Gale General OneFile
Identifier
  • 5264168

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National Library of Australia. Open to the public 1042777; X 879; No. 125 ( 6 Feb., 1969) - Mar. (2004) (Imperfect) Periodical; Journal, magazine, other English
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CSIRO. Library Services. Not open to the public 999642590001981; ProQuest Central (New). Online Access. Available for document delivery. Restrictions apply.; Available from 2003 until 2011; ProQuest SciTech Collection. Online Access. Available for document delivery. Restrictions apply.; Available from 2003 until 2011 Periodical; Journal, magazine, other English
Methodist Ladies' College - Melbourne. MLC Libraries. May not be open to the public Not for ILL Periodical; Journal, magazine, other English
Monash University. Monash University Library. Open to the public 9950508101751; 001.6405 COM:9; Jan. 1997 to Dec. 2000 ; Lacks : Apr. 17, 1997 ; May 6, 1998; OS; YOS-SER; Jan. 2001 to Apr.19, 2011; Lacks: 2002 Jul. 11, Aug. 29; 2003 Apr. 1, Aug. 12, Aug. 26; 2004 Aug. 24; 2005 Aug. 16, Sept. 13; 2006 Apr. 11, Apr. 25, Jul. 18, Aug. 22; 2007 May 8, May 22, Aug. 21; 2008 Jan. 29, Jul. 29, Aug. 19; 2009 Jun. 16, Aug. 4, Aug. 18, Nov. 17; 2010 Jan. 12, Jun. 29, Jul. 13, Jul. 27, Aug. 17, Aug. 24, Aug. 31, Nov. 23, Nov. 30; 2011 Jan. 11, Mar. 29; Holdings sent to Matheson to go to store; CA; SER Periodical; Journal, magazine, other English
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