1987-09-01, English, Article, Journal or magazine article, Photograph edition: The issue globalists don't talk about: global strategy for global markets sounds easy, but few companies have achieved it without pain and loss: the key is the balance between central and local control. Lester, Tom

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Physical Description
  • photograph
  • Magazine/​Journal article
Published
  • Reed Business Information Ltd., 1987 Sept
Language
  • English

Edition details

Title
  • The issue globalists don't talk about: global strategy for global markets sounds easy, but few companies have achieved it without pain and loss: the key is the balance between central and local control.
Appears In
  • International Management, v42, no.n9, 1987 Sept, p37(3) (ISSN: 0020-7888)
Author
  • Lester, Tom
Published
  • Reed Business Information Ltd., 1987 Sept
Physical Description
  • photograph
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Problems in global marketing have less to do with marketing strategy or corporate culture than they do with reconciliation of international management control with national initiative, and with local accountability versus central direction. Success for the global supplier depends on the ability to construct and manage a viable base from which to supply the consumer. The increasing cost of new technology and the vital importance of volume in economic manufacturing of products are key factors in international competitive position. The product axis is becoming more important than the country axis in global marketing. Placing profit responsibility in the hands of national managers seems to be the best way for most firms to maximize international financial returns.
Notes
  • photograph
Language
  • English
Database
  • Gale Academic OneFile
  • Gale General OneFile
  • Gale Expanded Academic
Identifier
  • 5247811

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CAVAL. CARM Centre. May not be open to the public brn.280437; Held; Vol. 16, no. 3 - v. 37; Mar. 1961 - 1982; Inc. Periodical; Journal, magazine, other English
Charles Sturt University. CSU Library - Electronic Resources (shared). Open to the public 000099085; Full Text Available; ABI/INFORM - Available from 1992 until 1994 Periodical; Journal, magazine, other English
Edith Cowan University. Edith Cowan University Library. Open to the public Periodical; Journal, magazine, other English
Monash University. Monash University Library. Open to the public 99462101751; 658.05 I61; v. 27, no. 1 (1972) to v. 38, no. 5 (May 1983); MA; SER Periodical; Journal, magazine, other English
National Library of Australia. Open to the public 2282727; S 620.5 MCG; Vol. 16, no. 3-v. 37, no. 12 Mar. 1961-Dec. 1982 [Imperfect] Periodical; Journal, magazine, other English
Southern Cross University. University Library Lismore. Open to the public Electronic resource - Check catalogue for holdings Periodical; Journal, magazine, other English
The University of Sydney. University of Sydney Library. Open to the public Periodical; Journal, magazine, other English
University of Newcastle. University of Newcastle Library. Open to the public S658.005/54 Vol. 18 (1963) Periodical; Journal, magazine, other English
University of Queensland. University of Queensland Library. Open to the public b10055599; sshp HD28 .I5 : 28(1973)-49:7(1994); lacking 44:8(1989); 45:10,12(1990) Microform; Periodical; Journal, magazine, other English
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Library Access Call number(s) Formats held Language
National Library of Australia. Open to the public 2282727; S 620.5 MCG; Vol. 16, no. 3-v. 37, no. 12 Mar. 1961-Dec. 1982 [Imperfect] Periodical; Journal, magazine, other English
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Charles Sturt University. CSU Library - Electronic Resources (shared). Open to the public 000099085; Full Text Available; ABI/INFORM - Available from 1992 until 1994 Periodical; Journal, magazine, other English
Southern Cross University. University Library Lismore. Open to the public Electronic resource - Check catalogue for holdings Periodical; Journal, magazine, other English
The University of Sydney. University of Sydney Library. Open to the public Periodical; Journal, magazine, other English
University of Newcastle. University of Newcastle Library. Open to the public S658.005/54 Vol. 18 (1963) Periodical; Journal, magazine, other English
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University of Queensland. University of Queensland Library. Open to the public b10055599; sshp HD28 .I5 : 28(1973)-49:7(1994); lacking 44:8(1989); 45:10,12(1990) Microform; Periodical; Journal, magazine, other English
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CAVAL. CARM Centre. May not be open to the public brn.280437; Held; Vol. 16, no. 3 - v. 37; Mar. 1961 - 1982; Inc. Periodical; Journal, magazine, other English
Monash University. Monash University Library. Open to the public 99462101751; 658.05 I61; v. 27, no. 1 (1972) to v. 38, no. 5 (May 1983); MA; SER Periodical; Journal, magazine, other English
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