2005, English, Book edition: Cases in call center management Bennington, L; De Ruyter, K; Feinberg, R

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Bookmark: https://trove.nla.gov.au/version/49550703
Physical Description
  • book
Published
  • Purdue University Press (West Lafayette, Indiana) , 2005
Language
  • English

Edition details

Title
  • Cases in call center management
Author
  • Bennington, L
  • De Ruyter, K
  • Feinberg, R
Published
  • Purdue University Press (West Lafayette, Indiana) , 2005
Physical Description
  • book
Subjects
Summary
  • Written by authorities on the call center industry, Cases in Call Center Management brings to light the strategic importance of call centers in today&​#039;s business world. While large corporations have explicit call centers, small organizations, even if they do not designate a part of the organization as a call center, due to changing attitudes toward customer service, in practice have call centers. As interactions with customers move away from person-to-person to other interactive media options, the call center is emerging from the shadows to become a vital force for corporate marketing and communication. Cases in Call Center Management covers the gamut of topics by examining real call centers in action and how managements at those centers have dealt with key call center issues.
Language
  • English
Related Resource
Identifier
  • oai:researchbank.rmit.edu.au:rmit:1831

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