International business : the new realities / S. Tamer Cavusgil, Gary Knight, John R. Riesenberger, Hussain G. Rammal, Susan Freeman Cavusgil, S. Tamer

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Author
Cavusgil, S. Tamer
Subjects
International business enterprises - Management.; International business enterprises.; Australian
Summary
For courses in Business. International Business: A Millennial Approach International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials' characteristics to en.
Bookmark
https://trove.nla.gov.au/work/37687030
Work ID
37687030

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