2009, English, Book, Illustrated edition: Building brand authenticity [electronic resource] : 7 habits of iconic brands / by Michael Beverland. Beverland, Michael.

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Building brand authenticity : 7 habits of iconic brands / by Michael Beverland
 
Bookmark: https://trove.nla.gov.au/version/48944512
Edition
  • 1st ed. 2009.
Physical Description
  • 234 p.
Published
  • London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Language
  • English

Edition details

Title
  • Building brand authenticity : 7 habits of iconic brands /​ by Michael Beverland.
Also Titled
  • Ebook library collection.
Author
  • Beverland, Michael.
Other Authors
  • Ebooks Corporation.
Edition
  • 1st ed. 2009.
Published
  • London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Medium
  • [electronic resource]
Content Types
  • text
Carrier Types
  • online resource
Physical Description
  • 234 p.
Series
Subjects
Summary
  • The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Contents
  • The New Brand Reality
  • Why Authenticity
  • The Authenticity Of Stories
  • Appearing As Artisanal Amateurs
  • Sticking To Your Roots
  • Love The Doing
  • Market Immersion
  • Be At One With The Community
  • Indoctrinate Staff Into The Brand Cult
  • What Can You Do?.
Notes
  • Description based upon print version of record.
  • Includes bibliographical references and index.
  • Electronic reproduction. Available via World Wide Web.
  • Original version xiv, 219 p. : ill. ; 24 cm.
  • English.
Other Form
  • 9780230580312
Technical Details
  • System requirements for PC users: Internet Explorer 5.5 and above, Adobe Acrobat Reader 6.0.2 and above. For Mac users: Safari 1.2 and above, Acrobat Reader 7.0 and above.
Language
  • English
ISBN
  • 9780230250802 (electronic bk.)
  • 9780230580312 (print)
Dewey Number
  • 658.827
Standard Number
  • 10.1057/​9780230250802
Libraries Australia ID
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Libraries Australia

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Library Access Call number(s) Formats held Language
Edith Cowan University. Edith Cowan University Library. Open to the public Book; Illustrated English
La Trobe University. La Trobe University Library. Borchardt Library, Melbourne (Bundoora) Campus. Open to the public 99740612002146; Online: Not available for loan Book; Illustrated English
Queensland University of Technology. Open to the public 991009608131204001; Online : Licence restrictions may apply Book; Illustrated English
The University of Queensland. University of Queensland Library. Open to the public 991013874114703131; Online: Not available for loan Book; Illustrated English
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These 2 locations in Queensland:

Library Access Call number(s) Formats held Language
Queensland University of Technology. Open to the public 991009608131204001; Online : Licence restrictions may apply Book; Illustrated English
The University of Queensland. University of Queensland Library. Open to the public 991013874114703131; Online: Not available for loan Book; Illustrated English
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Library Access Call number(s) Formats held Language
La Trobe University. La Trobe University Library. Borchardt Library, Melbourne (Bundoora) Campus. Open to the public 99740612002146; Online: Not available for loan Book; Illustrated English
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