2008, English, Book edition: Trust and new technologies : marketing and management on the Internet and mobile media / editors, T. Kautonen, H. Karjaluoto.

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Trust and new technologies : marketing and management on the Internet and mobile media / editors, T. Kautonen, H. Karjaluoto
 
Bookmark: https://trove.nla.gov.au/version/44687998
Physical Description
  • xiii, 309 p. ; 24 cm.
Published
  • Cheltenham : Edward Elgar, 2008.
Language
  • English

Edition details

Title
  • Trust and new technologies : marketing and management on the Internet and mobile media /​ editors, T. Kautonen, H. Karjaluoto.
Other Authors
  • Kautonen, T.
  • Karjaluoto, H.
Published
  • Cheltenham : Edward Elgar, 2008.
Content Types
  • text
Carrier Types
  • volume
Physical Description
  • xiii, 309 p. ; 24 cm.
Subjects
Summary
  • Kautonen and Karjaluoto compile 16 essays on the role of trust in the marketing and management of new technologies. Researchers in technology and business from Europe, Australia, and the US consider consumer trust in online environments, including auctions, brand building, banking, virtual identities and retailing, and gray market e-shopping in the Chinese market. The second section focuses on trust and mobile media, with discussion of interpersonal trust in work teams, advertising campaigns, privacy, and marketing initiatives. The final section considers new technologies and trust within and between organizations, including virtual teams and knowledge management, technology service providers, the information systems of globally operating business enterprises, and introducing new technologies.
Contents
  • Machine derived contents note: PART ONE CONSUMER TRUST IN ONLINE
  • ENVIRONMENTS
  • 1. Consumer trust in electronic commerce: conceptualization
  • and classification of trust building measures 3
  • Sonja Grabner-Krduter and Ewald A. Kaluscha
  • 2. The importance of brand trust online 23
  • Hanna-Kaisa Ellonen, Marianne Horppu, Kirsimarja Blomqvist
  • and Olli Kuivalainen
  • 3. Trusting the consumer avatar: an examination of trust and
  • risk factors in electronic and virtual retailing 40
  • Michael Bourlakis, Savvas Papagiannidis and Helen Fox
  • 4. Grey market e-shopping and trust building practices in China 56
  • Ronan de Kervenoael and D. Selcen O. Aykac
  • 5. Effect of gender on trust in online banking: a cross-national
  • comparison 74
  • Marke Kivijdrvi, Tommi Laukkanen and Pedro Cruz
  • 6. Online auctions: a review of literature on types of fraud and
  • trust building 91
  • Fahri Unsal and G. Scott Erickson
  • 7. Consumers' views on trust, risk, privacy and security in
  • e-commerce: a qualitative analysis 108
  • Kyosti Pennanen, Minna-Kristiina Paakki and Taina Kaapu
  • PART TWO TRUST AND MOBILE MEDIA
  • 8. The mediating effects of privacy and preference management
  • on trust and consumer participation in a mobile marketing
  • initiative: a proposed conceptual model 127
  • Michael Becker and Michael Hanley
  • 9. Assessing the effects of trust on mobile advertising campaigns:
  • the Japanese case 146
  • Shintaro Okazaki
  • 10. Sources of trust in permission-based mobile marketing:
  • a cross-country comparison 165
  • Heikki Karjaluoto, Chanaka Jayawardhena, Andreas Kuckertz
  • and Teemu Kautonen
  • 11. Interpersonal trust and mobile communication: a social
  • network approach 182
  • Tom Erik Julsrud and John W Bakke
  • PART THREE NEW TECHNOLOGIES AND TRUST WITHIN
  • AND BETWEEN ORGANIZATIONS
  • 12. Who is on the other side of the screen? The role of trust in
  • virtual teams 205
  • David W. Birchall, Genoveffa Giambona and John Gill
  • 13. Developing pre-relational trust in technology service providers 227
  • Malliga Marimuthu and Alison M. Dean
  • 14. Reengineering trust in global information systems 244
  • Semir Daskapan and Ana Cristina Costa
  • 15. Knowledge management and trust 267
  • G Scott Erickson and Helen N Rothberg
  • 16. The role of uncertainty and trust in the marketing of new
  • technologies 282
  • Dietmar Roessl, Matthias Fink and Sascha Kraus.
Notes
  • Formerly CIP.
  • Includes bibliographical references and index.
Language
  • English
ISBN
  • 9781847205681 (hbk.) :
  • 1847205682 (hbk.) :
Dewey Number
  • 658.84
Libraries Australia ID
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Bond University. John and Alison Kearney Library . Open to the public 990002170650402381; HF5415.1265.T78 2008 Book English
Queensland University of Technology. Gardens Point Campus Library. Open to the public 991000545019704001; 658.84 785 Book English
University of the Sunshine Coast. University of the Sunshine Coast Library. Open to the public 9910846402621; HF5415.1265 T78 2008 Book English
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