Buyology : how everything we believe about why we buy is wrong / Martin Lindström Lindström, Martin, 1970-

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Author
Lindström, Martin, 1970-
Subjects
Marketing - Psychological aspects.; Neuromarketing.; Consumer education.
Summary
New research shows how we really make buying decisions. A radical reappraisal of how our brains respond to marketing and advertising Based on the results of a multi-million dollar research project that employed the very latest brain-imaging techniques Reveals why two out of the three corporate sponors of Pop Idol wasted millions Explains why people who selected Pepsi in the 'Pepsi challenge' nevertheless often went on to drink Coke An alarming read for those in marketing and advertising, and an enlightening read for consumers. Economics and finance. MEDIA STUDIES. Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers."Buyology" shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking.
Bookmark
https://trove.nla.gov.au/work/26347277
Work ID
26347277

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