English, Photograph edition: Sutherland's cycle works in Beatty Avenue, Armadale

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Sutherland's cycle works in Beatty Avenue, Armadale
 
Bookmark: https://trove.nla.gov.au/version/260403112
Physical Description
  • Archival Item
  • Graphic materials
  • Image
Published
  • c1906
Language
  • English

Edition details

Title
  • Sutherland's cycle works in Beatty Avenue, Armadale
Published
  • c1906
Physical Description
  • Archival Item
  • Graphic materials
  • Image
Part Of
  • Prahran Collections
Subjects
Date or Place
  • Beatty Avenue, 14, Armadale
  • Toorak Cycle Depot
Summary
  • Image published in 'City of Prahran jubilee history and illustrated handbook: South Yarra, Toorak, Malvern, etc', Melbourne: Periodicals Publishing Company, 1906 p.155. Notes can be located to accompany most of the photos by consulting the indexes at the front of the book; some of these notes are quite detailed, though the tone is usually self-congratulatory, suggesting that inclusion may have been by subscription.
  • [transcript of text]
  • It was in 1898 that Mr A J Sutherland decided to enter the cycle trade as a builder. He started in a small shop, opposite the Toorak Station. Very shortly after this, as the quality of his bicycles became known, he had to remove to larger premises, and there again had to enlarge his workshop. In the eight years that he has been in the trade, Mr Sutherland has built over 1,000 machines and effected sales of others too numerous to mention. He now employs six hands, and he is certain that the year 1906 will be the most prosperous he has yet experienced, showing that the quality of his bicycles is first grade. The secret of Mr Sutherland's success is that he only builds the one grade of machine, and that machine is built of BSA parts, under supervision, which brings to the work thorough knowledge of cycle engineering.
  • Black and white photoprint of A.J. Sutherland's cycle works in Beatty Avenue, Armadale. Staff stand outside the shop holding bicycles and frames; presumably the man wearing tie and bowler hat is the proprietor.
Terms of Use
  • Access to view items is by appointment only. See the Stonnington History Centre website for contact details.
  • According to the Australian Copyright Council, copyright has expired in photos taken prior to 1 January 1955. For photos taken after that date, copyright persists for the life of the creator plus 70 years.
  • Restrictions vary
Language
  • English
Identifier
  • PH7309

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