How the kids took over Australian Broadcasting Corporation

User activity

Share to:
Creator
Australian Broadcasting Corporation
Subjects
Young consumers.; Child consumers.; Advertising and children.
Summary
"How the Kids Took Over", a documentary set in the USA, the heartland of consumerism, tells how a dramatic shift in family dynamics - with power devolving from parent to child - has created a marketers̕ dream. Big business wants childrens̕ attention, their money and their powers of persuasion. Anti-marketers fight to protect them. Parents are mostly at a loss for what to do. The 12-and-unders are a demographic that marketers ignore at their peril. These children and grandchildren of the baby boomers have a say in how $700 billion or more is spent each year, making them one of the most powerful consumer groups in history. Disc characteristics: DVD Region 4.
Bookmark
https://trove.nla.gov.au/work/20637632
Work ID
20637632

11 editions of this work

Find a specific edition
Thumbnail [View as table] [View as grid] Title, Author, Edition Date Language Format Libraries

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this work

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this work

Add a comment


Show comments and reviews from Amazon users