When it's right to be wrong / Russel Howcroft Howcroft, Russel

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Howcroft, Russel
Australian; Business & management.; Creative ability in business.
Whether he's selling beer, health insurance or the army, former adman Russel believes in the power of the idea, and that creativity is needed to make good things happen. Whether it Is about business or everyday life, Russel knows sometimes you simply have go against the tide.
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