When it's right to be wrong / Russel Howcroft Howcroft, Russel

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Author
Howcroft, Russel
Subjects
Australian; Business & management.; Creative ability in business.
Summary
Whether he's selling beer, health insurance or the army, former adman Russel believes in the power of the idea, and that creativity is needed to make good things happen. Whether it Is about business or everyday life, Russel knows sometimes you simply have go against the tide.
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https://trove.nla.gov.au/work/193147064
Work ID
193147064

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