2018, English, Book, Illustrated edition: Integrated marketing communications / Chitty, Luck, Barker, Sassenberg, Shimp, Andrews. Chitty, William, (author.)

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Integrated marketing communications / Chitty, Luck, Barker, Sassenberg, Shimp, Andrews
 
Bookmark: https://trove.nla.gov.au/version/242337048
Edition
  • 5th Asia-Pacific edition.
Physical Description
  • xxvii, 532 pages : colour illustrations, maps, colour portraits ; 28 cm.
Published
  • Southbank, Victoria : Cengage, 2018.
Language
  • English

Edition details

Title
  • Integrated marketing communications /​ Chitty, Luck, Barker, Sassenberg, Shimp, Andrews.
Author
  • Chitty, William, (author.)
Other Authors
  • Luck, Edwina, (author.)
  • Barker, Nigel, (author.)
  • Sassenberg, Anne-Marie, (author.)
  • Shimp, Terence A, (author.)
  • Andrews, J. Craig, (author.)
Edition
  • 5th Asia-Pacific edition.
Published
  • Southbank, Victoria : Cengage, 2018.
Content Types
  • still image
  • text
Carrier Types
  • volume
Physical Description
  • xxvii, 532 pages : colour illustrations, maps, colour portraits ; 28 cm.
Subjects
Summary
  • "Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand’s marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer’s, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Each new copy of the text also offers 12 month access to a wealth of student online revision and learning tools: CourseMate Express + Search me! Marketing. Unique to the text is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses." -- Cengage website, viewed 9 February 2018.
Contents
  • Part 1. Integrated marketing communications : a conceptual framework
  • 1. Integrated marketing communications and brand equity enhancement
  • 2. The communication process
  • 3. Persuasion in marketing communications
  • 4. Market segmentation and brand positioning
  • Part 2. Managing and planning for integrated marketing communications
  • 5. Establishing objectives and budgeting for IMC campaigns
  • 6. Developing message strategies
  • 7. Media planning and analysis
  • Part 3. Media channels and IMC elements
  • 8. Broadcast media
  • 9. Print and support media
  • 10. Digital and social media marketing
  • 11. Direct marketing and sales promotion
  • 12. Personal selling and relationship marketing
  • 13. Marketing public relations and sponsorship marketing
  • Part 4. Evaluating integrated marketing communications
  • 14. Evaluating integrated marketing communication effectiveness.
Notes
  • Includes bibliographical references and index.
Language
  • English
ISBN
  • 9780170386517
Dewey Number
  • 658.802
Standard Number
  • 99974906665
Libraries Australia ID
Contributed by
Libraries Australia

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Charles Sturt University. Albury-Wodonga Campus Library. Open to the public 991012830480502357; 658.8 CHIT Book; Illustrated English
Charles Sturt University. Bathurst Campus Library. Open to the public 991012830480502357; 658.8 CHIT Book; Illustrated English
Deakin University. Deakin University Library. Open to the public sr38344622; Held Book; Illustrated English
Edith Cowan University. Edith Cowan University Library. Open to the public Book; Illustrated English
Flinders University. Flinders University Central Library. Open to the public 996901105301771; f 658.802 I61.5 Book; Illustrated English
La Trobe University. La Trobe University Library. Borchardt Library, Melbourne (Bundoora) Campus. Open to the public 99686309302146; 658.802 C5434 Book; Illustrated English
Macquarie University. Macquarie University Library. Open to the public 99244611107602171; HF5415.123 .C45 2018 Book; Illustrated English
Monash University. Monash University Library. Open to the public 9939240081401751; 658.8 C543.I 2018; PE; GEN; 658.8 C543.I 2018; CA; GEN Book; Illustrated English
Murdoch University. Murdoch University Library. Open to the public .b29973922; held Book; Illustrated English
National Library of Australia. Open to the public 7332335; Nq 2018-1336 Book; Illustrated English
North Metropolitan TAFE. Open to the public 998959232503262; HELD Book; Illustrated English
Queensland University of Technology. Gardens Point Campus Library. Open to the public 991006866569704001; 658.802 206 /5 Book; Illustrated English
RMIT University. RMIT University Library. Open to the public 9921608910801341; 658.802 C543 2018 Book; Illustrated English
State Library Victoria. Open to the public 3736808; LD held Book; Illustrated English
Swinburne University of Technology. Swinburne Library. Open to the public 9934661810401361; HELD Book; Illustrated English
TAFE SA. May not be open to the public Book; Illustrated English
University of Adelaide. Barr Smith Library. Open to the public 9927770006401811; 658.802 C5434i.5 Book; Illustrated English
University of Canberra. University of Canberra Library. Open to the public 991004681859303996; HELD Book; Illustrated English
University of Notre Dame Australia. St Benedict's Library . May not be open to the public 694023; 658.802 CHI 2018 Book; Illustrated English
University of Notre Dame Australia. St Teresa's Library. Open to the public 694023; Q 658.802 CHI 2018 Book; Illustrated English
University of Western Australia. University of Western Australia Library. Open to the public 99800255502101; HELD Book; Illustrated English
Western Sydney University. Bankstown Campus Library. Open to the public 9927381411801571; HELD Book; Illustrated English
Western Sydney University. Campbelltown Campus Library. Open to the public 9927381411801571; HELD Book; Illustrated English
Western Sydney University. Parramatta City Campus Library. Open to the public 9927381411801571; HELD Book; Illustrated English
Western Sydney University. Parramatta South Campus Library. Open to the public 9927381411801571; HELD Book; Illustrated English
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These 2 locations in Australian Capital Territory:

Library Access Call number(s) Formats held Language
National Library of Australia. Open to the public 7332335; Nq 2018-1336 Book; Illustrated English
University of Canberra. University of Canberra Library. Open to the public 991004681859303996; HELD Book; Illustrated English
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These 8 locations in New South Wales:

Library Access Call number(s) Formats held Language
Charles Sturt University. Albury-Wodonga Campus Library. Open to the public 991012830480502357; 658.8 CHIT Book; Illustrated English
Charles Sturt University. Bathurst Campus Library. Open to the public 991012830480502357; 658.8 CHIT Book; Illustrated English
Macquarie University. Macquarie University Library. Open to the public 99244611107602171; HF5415.123 .C45 2018 Book; Illustrated English
University of Notre Dame Australia. St Benedict's Library . May not be open to the public 694023; 658.802 CHI 2018 Book; Illustrated English
Western Sydney University. Bankstown Campus Library. Open to the public 9927381411801571; HELD Book; Illustrated English
Western Sydney University. Campbelltown Campus Library. Open to the public 9927381411801571; HELD Book; Illustrated English
Western Sydney University. Parramatta City Campus Library. Open to the public 9927381411801571; HELD Book; Illustrated English
Western Sydney University. Parramatta South Campus Library. Open to the public 9927381411801571; HELD Book; Illustrated English
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Library Access Call number(s) Formats held Language
Queensland University of Technology. Gardens Point Campus Library. Open to the public 991006866569704001; 658.802 206 /5 Book; Illustrated English
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These 3 locations in South Australia:

Library Access Call number(s) Formats held Language
Flinders University. Flinders University Central Library. Open to the public 996901105301771; f 658.802 I61.5 Book; Illustrated English
TAFE SA. May not be open to the public Book; Illustrated English
University of Adelaide. Barr Smith Library. Open to the public 9927770006401811; 658.802 C5434i.5 Book; Illustrated English
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These 6 locations in Victoria:

Library Access Call number(s) Formats held Language
Deakin University. Deakin University Library. Open to the public sr38344622; Held Book; Illustrated English
La Trobe University. La Trobe University Library. Borchardt Library, Melbourne (Bundoora) Campus. Open to the public 99686309302146; 658.802 C5434 Book; Illustrated English
Monash University. Monash University Library. Open to the public 9939240081401751; 658.8 C543.I 2018; PE; GEN; 658.8 C543.I 2018; CA; GEN Book; Illustrated English
RMIT University. RMIT University Library. Open to the public 9921608910801341; 658.802 C543 2018 Book; Illustrated English
State Library Victoria. Open to the public 3736808; LD held Book; Illustrated English
Swinburne University of Technology. Swinburne Library. Open to the public 9934661810401361; HELD Book; Illustrated English
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