No logo : no space, no choice, no jobs / Naomi Klein Klein, Naomi, 1970-

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Klein, Naomi, 1970-
International business enterprises - Political aspects.; Radicalism.; International business enterprises - Public opinion.
Adult; General
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe -- witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy -- a new generation has begun to battle consumerism. In this provocative study, readers learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how 'culture jammers' utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in 'Joe Chemo' for 'Joe Camel'). A call to action, this text is meant to challenge students of sociology, economics, popular culture, international affairs, and marketing.
Read associated articles: Advertising, Anti-consumerism, Anti-corporate activism, Anti-globalization movement, Aung San Suu Kyi, Brand, Employer value proposition, History of graphic design, McDonald's Restaurants v Morris and Steel, Naomi Klein, Nelvana, No Logo, Punk rock, Reclaim the Streets
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