2008-04-01, English, Article, Journal or magazine article edition: Sitting chickens.(Editor's Note)(Editorial) Mummert, Hallie

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Physical Description
  • Editorial
  • Magazine/​Journal article
Published
  • North American Publishing Company, 2008 April
Language
  • English

Edition details

Title
  • Sitting chickens.(Editor's Note)(Editorial)
Also Titled
  • Sitting chickens.
Appears In
  • Target Marketing, v.31, no.4, 2008 April, p.11(1) (ISSN: 0889-5333)
Author
  • Mummert, Hallie
Published
  • North American Publishing Company, 2008 April
Physical Description
  • Editorial
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • The average tenure for Chief Marketing Officers is just over two years. A poorly defined role, outdated skill sets, and expectations of fast return of investments from their employers are the reason for the quick turnover. Chief Marketing Officers are advised to merge their strength with advertisers in order stay employed for the long haul.
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 178787759

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Charles Sturt University. CSU Library - Electronic Resources (shared). Open to the public 000888486; Full Text Available; ProQuest Central New Platform - Available from 1992 Periodical; Journal, magazine, other English
CSIRO. Library Services. Not open to the public 999639570001981; ProQuest Central (New). Online Access. Available for document delivery. Restrictions apply.; Available from 1992 Periodical; Journal, magazine, other English
Griffith University. Griffith University Library. Open to the public .b13630295; Electronic Resource : Publ. may restrict Doc. Del. Periodical; Journal, magazine, other English
Southern Cross University. University Library Lismore. Open to the public Electronic resource - Check catalogue for holdings Periodical; Journal, magazine, other English
University of Wollongong. University of Wollongong Library. Open to the public Online access. Not available for document delivery Periodical; Journal, magazine, other English
Victoria University. Victoria University Library. Open to the public v.27,no.1-; Jan.2004-; latest 5 years FTS PER 658.8 TAR ; previous issues FTS STACK PER 658.8 TAR Periodical; Journal, magazine, other English
Western Sydney University. Penrith Campus Library, Document Delivery. Not open to the public 9924463970001571; Online Periodical; Journal, magazine, other English
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These 4 locations in New South Wales:

Library Access Call number(s) Formats held Language
Charles Sturt University. CSU Library - Electronic Resources (shared). Open to the public 000888486; Full Text Available; ProQuest Central New Platform - Available from 1992 Periodical; Journal, magazine, other English
Southern Cross University. University Library Lismore. Open to the public Electronic resource - Check catalogue for holdings Periodical; Journal, magazine, other English
University of Wollongong. University of Wollongong Library. Open to the public Online access. Not available for document delivery Periodical; Journal, magazine, other English
Western Sydney University. Penrith Campus Library, Document Delivery. Not open to the public 9924463970001571; Online Periodical; Journal, magazine, other English
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Griffith University. Griffith University Library. Open to the public .b13630295; Electronic Resource : Publ. may restrict Doc. Del. Periodical; Journal, magazine, other English
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Library Access Call number(s) Formats held Language
CSIRO. Library Services. Not open to the public 999639570001981; ProQuest Central (New). Online Access. Available for document delivery. Restrictions apply.; Available from 1992 Periodical; Journal, magazine, other English
Victoria University. Victoria University Library. Open to the public v.27,no.1-; Jan.2004-; latest 5 years FTS PER 658.8 TAR ; previous issues FTS STACK PER 658.8 TAR Periodical; Journal, magazine, other English
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