Norseman Times (WA : 1898 - 1920), Tuesday 13 January 1903, page 4


JUDICIOUS ADVERTISING

The experience r.f all enterprising and successful men of business conclusively points lo the fact that there is untold virtue

in advertising all the veaii nouxn. i Tbere is not shadow of doubt that the persistency of those who are intimidated by the cry of ■' dull times." but who keep their namee constant'}- b fo:c the public are certain to place (lea on the right side in the long run. A good advertisement in a respectable newspaper, which circulated freely is worth its cost tenfold,"and cheap

ness is no criterion as bitheva'ue of an a i veil isomer, t We commend the following wise saws to the can ful notice cf the business people of Noieeman as an encouragement to those who are wise enough to advertiEe, and cs worthy cf consideration by those who are sritl foolishly bo'dicg back.

" A man may as well sit down in a meadow and expect a row to come and be milked, as 10 sit down ir. Lis store and expect to get trade without advertising. An occasional customer may stray in ; but most people go where they have been informed that the goods they want are to be found. Furthermore, a considerable proportion of business is made by advertising. An advertisement often suggests to a reader his want or an ar ticle, and he goes and buys when he would not have realised his need of it if he had not been put in mind of it. If yen waDt

to do basinets advertise and do JUDICIOUSLY.

" A fine store is no good for business if the proprietor keeps it a secret from the public bv not advertising. Keep a good article and (hen don't let there be any secrecy about you having it on sale. Your fixtures will then need frequent replenishment. Your customers will not be scarce ahen's teeth. They will, on the other hand increase and multiply.

'•Some who think themselves wondrous wise, sav :—' I don't advertise, I keep good -stuff, and that's my advertisement.' But

what is the good of keeping good 6tuff if i you also keep it a secret that you have this ; good stuff ' concealed ' round about your premises ?

" A man's sign offers a mute invitation to those who pass his place of buiincsi ; his CIRCULAR can only reach those to whom persona! attention is given, then he has to pay postage or delivery expenses; but his announcement in a well-read " journal goes into the highways and by-ways (free of postage or delivery charges, which are all borne by the printer), finding customers and compelling them to consider his arguments.

" Newspapers have new readers every day. Advertising should, therefore, be persistent and continuous. No business can be fully and completely advertised until everybody is thoroughly informed cotceiniag ih

SPECIAL NOTICE.

,N and afier this date all Casual

Advertisements appearing in the Norseman Times must be prepaid, except where special arrangements

have been made.

Standing Advertisements will be due for payment on the first day of each month, with, the exception of those adveitisers with whom other contract arrangements have been entered

into.

February 2. iSqq.

In cold weather try WOLFE'S SCHNAPPS hot, with lemon

WOLFE'S SCHNAPPS fortifies tire

ystem against climatic changes.