English, Article edition: A reference model for customer-centric data mining with support vector machines Lessmann, Stefan; Voß, Stefan

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Bookmark: http://trove.nla.gov.au/version/10473
Physical Description
  • article
Language
  • English

Edition details

Title
  • A reference model for customer-centric data mining with support vector machines
Author
  • Lessmann, Stefan
  • Voß, Stefan
Physical Description
  • article
Notes
  • Supervised classification is an important part of corporate data mining to support decision making in customer-centric planning tasks. The paper proposes a hierarchical reference model for support vector machine based classification within this discipline. The approach balances the conflicting goals of transparent yet accurate models and compares favourably to alternative classifiers in a large-scale empirical evaluation in real-world customer relationship management applications. Recent advances in support vector machine oriented research are incorporated to approach feature, instance and model selection in a unified framework.
  • Marketing Data mining Customer relationship management Support vector machines
  • RePEc:eee:ejores:v:199:y:2009:i:2:p:520-530
Language
  • English
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