English, Article edition: AN UPDATE OF THE FRANCHISEE MOTIVATIONS: A STUDY IN SPAIN Jose M. RAMIREZ-HURTADO; Bernardino QUATTROCIOCCHI

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/104418
Physical Description
  • article
Language
  • English

Edition details

Title
  • AN UPDATE OF THE FRANCHISEE MOTIVATIONS: A STUDY IN SPAIN
Author
  • Jose M. RAMIREZ-HURTADO
  • Bernardino QUATTROCIOCCHI
Physical Description
  • article
Notes
  • This paper presents an empirical study of the motives for acquiring a franchise, based on a sample of franchisees operating in the Spanish market. The results are compared with the obtained in the previous studies. Although this topic has been studied previously, the spectacular progress of franchises throughout the world in the last decade may have changed franchisees’ opinions about their motives. This manuscript establishes an update of motivational incentives for individuals to enter franchising from the previous studies. The results provide the following ranking: (1) Proven business format, (2) Start-up support, (3) Established name, (4) Training provided, (5) Faster development, and (6) Ongoing support. This study and the previous literature suggest there is a limited group of motives involved in the franchisee decision, but the ranking varies from study to study. It shows a different ranking of motives for selection of a franchisee from previous studies.
  • franchising system, franchisee decision, motivation, incentives
  • RePEc:ush:jaessh:v:4:y:2009:i:2(8)_summer2009:66
Language
  • English
Contributed by
OAIster

Get this edition

Other links

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (1)
  • Unknown (1)
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment