English, Article, Journal or magazine article edition: Regional Dimensions of Liability of Foreignness: Between a Rock and a Hard Place? Joerg Zimmermann; Wolfgang Sofka; Jörg Zimmermann

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Bookmark: http://trove.nla.gov.au/version/1035
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Regional Dimensions of Liability of Foreignness: Between a Rock and a Hard Place?
Author
  • Joerg Zimmermann
  • Wolfgang Sofka
  • Jörg Zimmermann
Physical Description
  • preprint
Notes
  • RePEc:jrp:jrpwrp:2007-023
  • In this paper we develop optimized localization strategies for multinational firms to overcome their liability of foreignness by adding a regional dimension. We explore conceptually whether economic stress in a region has a mitigating or reinforcing effect. We test this analytical framework empirically on the highly internationalized German car market and find that economically depressed regions are promising stepping stones into foreign markets.
  • Liability of foreignness, multinational strategy, automotive market
  • RePEc:esi:egpdis:2007-12
Language
  • English
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