English, Article edition: Advertising in a Dynamic Duopoly María Paz Espinosa; Petr Mariel

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Bookmark: http://trove.nla.gov.au/version/104340
Physical Description
  • article
Language
  • English

Edition details

Title
  • Advertising in a Dynamic Duopoly
Author
  • María Paz Espinosa
  • Petr Mariel
Physical Description
  • article
Notes
  • In this paper we study the problem of optimal advertising expenditure in a dynamic duopoly. Non-price competition represents a crucial aspect of interfirm rivalry, and in some markets advertising may be considered as one of the most important competitive tools. An important feature of our model is that we consider explicitly the competitive and informative contents of advertising, allowing advertising to have market size and business stealing effects. We use a differential game framework and analyse the open loop and Markov feedback equilibria.
  • RePEc:prg:jnlpol:v:1997:y:1997:i:2:id:277
Language
  • English
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