2000-04-19, English, Article, Other article edition: UK: TATE & LYLE TO AXE 'MR CUBE' SUGAR SYMBOL.

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Bookmark: http://trove.nla.gov.au/version/110647252
Physical Description
  • Newspaper article
Published
  • Financial Times Ltd., 2000 April 19
Language
  • English

Edition details

Title
  • UK: TATE &​ LYLE TO AXE 'MR CUBE' SUGAR SYMBOL.
Appears In
  • The Independent, 2000 April 19, p.17 (ISSN: 0951-9467)
Published
  • Financial Times Ltd., 2000 April 19
Physical Description
  • Newspaper article
Subjects
Target Audience
  • General
Summary
  • Tate &​ Lyle plans to drop its 'Mr Cube' sugar symbol, created in 1949 to fight off the threat of nationalisation, as part of a bid to make more of its 150 year-old brands. The company, which last month issued a profits warning, has already removed the character from its packaging and it is also being withdrawn from all marketing material.
Notes
  • Tate &​ Lyle plans to drop its 'Mr Cube' sugar symbol, created in 1949 to fight off the threat of nationalisation, as part of a bid to make more of its 150 year-old brands.
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 61572369

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Charles Sturt University. CSU Library - Electronic Resources (shared). Open to the public 001660462; Full Text Available; ProQuest Central New Platform - Available from 1992 until 1997 Periodical; Newspaper English
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Shore School. Boer War Contingent Memorial Library. Not open to the public Held. Not for ILL. Periodical; Journal, magazine, other English; No linguistic content
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