1994-07-11, English, Article, Other article edition: Holiday Inn targets region's domestic travelers to capture growing market for midrange hotels. (Holiday Inns Inc.) Jordan, Miriam

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Bookmark: http://trove.nla.gov.au/version/110639556
Physical Description
  • graph
  • Newspaper article
Published
  • Dow Jones &​ Company, Inc., 1994 July 11
Language
  • English

Edition details

Title
  • Holiday Inn targets region's domestic travelers to capture growing market for midrange hotels. (Holiday Inns Inc.)
Also Titled
  • Holiday Inn targets region's domestic travelers to capture growing market for midrange hotels.
Appears In
  • The Asian Wall Street Journal Weekly, v16, no.n28, 1994 July 11, p9(2) (ISSN: 0191-0132)
Author
  • Jordan, Miriam
Published
  • Dow Jones &​ Company, Inc., 1994 July 11
Physical Description
  • graph
  • Newspaper article
Subjects
Target Audience
  • General
  • Trade
Summary
  • Holiday Inns Inc. is investing more on Asian midmarket hotels, having domestic and intra-regional travelers as its target customers. Unlike other hotel chains which concentrate on the crowded deluxe market, Holiday Inns is aggressively and systematically promoting clean and reasonably-priced rooms. However, the company faces the risks of being caught in the middle of a political turmoil and having a partner backing down from their joint venture.
Notes
  • graph
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15591639

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Edith Cowan University. Edith Cowan University Library. Open to the public Periodical; Newspaper English
The University of Melbourne. The University of Melbourne Library. Open to the public Ba MIC/o 5834; v.12, no.1-; Jan. 1, 1990- Microform; Periodical; Newspaper English
University of Queensland. University of Queensland Library. Open to the public 1051171; CENP HC411.A759 <1051171> ; Jun. (1992) onwards Periodical; Newspaper English
University of Technology Sydney. University Library. Open to the public .b1441529x; held Periodical; Newspaper English
University of Wollongong. University of Wollongong Library. Open to the public .b10096747; held Periodical; Newspaper English
Victoria University. Victoria University Library. Open to the public 32598; STA <32598> Periodical; Newspaper English
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University of Technology Sydney. University Library. Open to the public .b1441529x; held Periodical; Newspaper English
University of Wollongong. University of Wollongong Library. Open to the public .b10096747; held Periodical; Newspaper English
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Library Access Call number(s) Formats held Language
University of Queensland. University of Queensland Library. Open to the public 1051171; CENP HC411.A759 <1051171> ; Jun. (1992) onwards Periodical; Newspaper English
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Library Access Call number(s) Formats held Language
The University of Melbourne. The University of Melbourne Library. Open to the public Ba MIC/o 5834; v.12, no.1-; Jan. 1, 1990- Microform; Periodical; Newspaper English
Victoria University. Victoria University Library. Open to the public 32598; STA <32598> Periodical; Newspaper English
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