1994-07-01, English, Article, Journal or magazine article edition: 'Word pictures' often make sale. (selling boats) Popyk, Bob

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Bookmark: http://trove.nla.gov.au/version/110638588
Physical Description
  • Magazine/​Journal article
Published
  • Ehlert Publishing Group, 1994 July
Language
  • English

Edition details

Title
  • 'Word pictures' often make sale. (selling boats)
Also Titled
  • 'Word pictures' often make sale.
Appears In
  • Boating Industry, v57, no.n7, 1994 July, p28(1) (ISSN: 0006-5404)
Author
  • Popyk, Bob
Published
  • Ehlert Publishing Group, 1994 July
Physical Description
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • There is an inherent difficulty in conducting demonstrations of boats or motors. Thus, boat salespersons have to make the most of phoned-in inquiries to get customers interested. Boat salespersons should often use the right words or phrases when answering potential customers' telephone inquiries. Beyond mentioning prices or discounts, salespersons should think of what customers want in a boat and then try to create vivid word images of boat features, thus allowing customers to form a positive image of their purchase even without actually seeing it.
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15590815

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Australian National Maritime Museum. Vaughan Evans Library. Open to the public PER BOA; Mar. 1983-May 1988; incomplete Periodical; Journal, magazine, other English
Charles Sturt University. CSU Library - Electronic Resources (shared). Open to the public 001667037; Full Text Available; Factiva - Available from 1989 until 2001 Periodical; Journal, magazine, other English
Edith Cowan University. Edith Cowan University Library. Open to the public Periodical; Journal, magazine, other English
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These 2 locations in New South Wales:

Library Access Call number(s) Formats held Language
Australian National Maritime Museum. Vaughan Evans Library. Open to the public PER BOA; Mar. 1983-May 1988; incomplete Periodical; Journal, magazine, other English
Charles Sturt University. CSU Library - Electronic Resources (shared). Open to the public 001667037; Full Text Available; Factiva - Available from 1989 until 2001 Periodical; Journal, magazine, other English
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