1994-05-09, English, Article, Journal or magazine article, Poster, chart, other edition: A kinder, gentler retailer? (Tops Appliance City Inc) (includes related article on vendors' ratings of Tops)(Strategic Report: Merchandising) Lanctot, Roger C.; Georgianis, Maria V.

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Physical Description
  • table
  • photograph
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 May 9
Language
  • English

Edition details

Title
  • A kinder, gentler retailer? (Tops Appliance City Inc) (includes related article on vendors' ratings of Tops)(Strategic Report: Merchandising)
Also Titled
  • A kinder, gentler retailer?
Appears In
  • Computer Retail Week, v4, no.n62, 1994 May 9, p85(2) (ISSN: 1066-7598)
Author
  • Lanctot, Roger C.
  • Georgianis, Maria V.
Published
  • United Business Media LLC, 1994 May 9
Physical Description
  • table
  • photograph
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Tops Appliance City Inc plans to spearhead its major push into computer retailing by boosting its appeal to younger shoppers. Historically, TV/​appliance outlets like Tops have appealed to well-heeled baby boomers, senior citizens and the working class. To make a go of computer retailing, Tops must adopt a less aggressive personality that emphasizes service and selection. By snagging the young computer shopper today, Tops hopes to garner a purchaser of major appliances in the future. Tops, with seven stores in the New York City/​New Jersey area, has pulled the plug on its abrasive advertising that has turned off some customers and sparked complaints to state agencies. Tops began carrying computer products in 1992. Currently, computer products account for no more than 5 percent of Tops' $366 million in annual sales.
Notes
  • table
  • photograph
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15564491

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