1994-05-09, English, Article, Journal or magazine article edition: Microsoft takes cable ride on Info Superhighway. (previews future) Mitchell, Gabrielle

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Physical Description
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 May 9
Language
  • English

Edition details

Title
  • Microsoft takes cable ride on Info Superhighway. (previews future)
Also Titled
  • Microsoft takes cable ride on Info Superhighway.
Appears In
  • Computer Retail Week, v4, no.n62, 1994 May 9, p83(1) (ISSN: 1066-7598)
Author
  • Mitchell, Gabrielle
Published
  • United Business Media LLC, 1994 May 9
Physical Description
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Microsoft Corp claims to see the future of the Interactive Superhighway. Speaking at the Microsoft ENvision Summit, Greg Riker, Microsoft director of future home technology, says a mass market is quickly developing for interactive television. Riker estimates that 12 million home PC users will be ready to try home shopping by the end of 1994. Riker also expects 17 million users of on-line services by 1998. Microsoft is apparently conducting interactive content delivery trials with Washington state. Riker showed a taped legislative session residing on a server. Viewers would be able to access legislative biographies and voting records and send legislators messages. Microsoft spent $100 million on R&​D for interactive technology in 1993 and plans to spend another $200 million in 1994, including the acquisition of Canada-based SoftImage.
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15564489

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