1994-05-09, English, Article, Journal or magazine article edition: Book bundles turn software page; new opportunities presented for channels of distribution. Mitchell, Gabrielle

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Bookmark: http://trove.nla.gov.au/version/110621485
Physical Description
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 May 9
Language
  • English

Edition details

Title
  • Book bundles turn software page; new opportunities presented for channels of distribution.
Appears In
  • Computer Retail Week, v4, no.n62, 1994 May 9, p36(1) (ISSN: 1066-7598)
Author
  • Mitchell, Gabrielle
Published
  • United Business Media LLC, 1994 May 9
Physical Description
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Software developers are entering new channels of distribution by forging alliances with book publishers. Bundling a book with the software is a particularly attractive distribution strategy. Fractal Design Corp worked with art-book publisher Walter Foster Publishing Inc to create Dabbler, a graphics software/​instructional book package. When bundled with Kurta Corp's Kurta PenMouse, Dabbler carries a suggested retail price of $348. Walter Foster Pres Ross Sarrancino says that Dabbler could find shelf space in the 15,000 US arts and crafts stores. However, convincing art stores to carry software could be a challenge. Walter Foster wants to crack the high end of the art-instruction market by bundling every one of its 154 titles with software. A second Walter Foster software package featuring an animation program from MotionWorks is due in Jun 1994.
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15564461

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