1994-05-09, English, Article, Journal or magazine article, Photograph edition: Branded-system sales for Intel? Harrington, Mark

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Bookmark: http://trove.nla.gov.au/version/110621451
Physical Description
  • photograph
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 May 9
Language
  • English

Edition details

Title
  • Branded-system sales for Intel?
Appears In
  • Computer Retail Week, v4, no.n62, 1994 May 9, p2(2) (ISSN: 1066-7598)
Author
  • Harrington, Mark
Published
  • United Business Media LLC, 1994 May 9
Physical Description
  • photograph
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Intel Corp's increasing name-recognition is sparking speculation that the microprocessor giant may one day sell its own brands of computers. Intel already makes systems for a number of retailers, but denies any interest in selling Intel-brand systems. Some retailers, such as Richmond, VA-based Crutchfield Corp, use the Intel name in selling Intel-made systems. Intel corporate VP Frank Gill says his company wants to build consumer preference for Intel-made components. However, rivals such as Cyrix Corp sales and marketing senior VP Jim Chapman detect an ulterior motive to Intel's aggressive, $150 million advertising campaign. AMD marketing VP Bruce Smith says that his company, like Cyrix, does not want to embark on a costly brand-name advertising campaign to counteract Intel's.
Notes
  • photograph
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15564427

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