1994-05-09, English, Article, Journal or magazine article, Poster, chart, other edition: Q1 proves quite challenging for many retailers; high product returns on drives, upgrade kits top woes. Richter, Allan

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Physical Description
  • photograph
  • table
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 May 9
Language
  • English

Edition details

Title
  • Q1 proves quite challenging for many retailers; high product returns on drives, upgrade kits top woes.
Appears In
  • Computer Retail Week, v4, no.n62, 1994 May 9, p1(3) (ISSN: 1066-7598)
Author
  • Richter, Allan
Published
  • United Business Media LLC, 1994 May 9
Physical Description
  • photograph
  • table
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Computer retailers were hit hard by a surge of returned CD-ROM drives and multimedia upgrade kits in 1st qtr 1994, as customers complained of installation difficulties and system incompatibilities. Freezing weather, earthquakes and a bear market all contributed to a difficult quarter. Computer-retail stocks slumped 6.97 percent in the quarter, compared to an increase of 4.24 percent for general merchandise stocks, as investors expressed concerns about the outlook for computer growth. Marketing executive Alex Peder of Seattle-based Ballard Computing Inc says advertising misleads purchasers into believing that multimedia kits are easy to install and support. Returns of CD-ROM software packages remain low. Retailers can look forward to a strong 4th qtr, when loaded Pentium systems will be available for less than $2,000.
Notes
  • photograph
  • table
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15564421

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