1994-06-06, English, Article, Journal or magazine article edition: Using the 'nudge' factor to sell children's products. (a seminar at the Media/Options '94 show on inducing children to get their parents to buy products and services) Karvetski, Kerstin

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Physical Description
  • graph
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 June 6
Language
  • English

Edition details

Title
  • Using the 'nudge' factor to sell children's products. (a seminar at the Media/​Options '94 show on inducing children to get their parents to buy products and services)
Also Titled
  • Using the 'nudge' factor to sell children's products.
Appears In
  • Computer Retail Week, v4, no.n64, 1994 June 6, p58(2) (ISSN: 1066-7598)
Author
  • Karvetski, Kerstin
Published
  • United Business Media LLC, 1994 June 6
Physical Description
  • graph
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • A session at the Media/​Options '94 conference and exhibition in New York in May 1994 discussed how to induce children to get their parents to buy products and services. Event Marketing Inc Pres Sharon Amanzio-Kotler says the so-called nudge factor can enhance current and future sales because the spending power of children is increasing much faster than their share of the population. Brand attitudes formed in younger children will increase sales in the future as the children become teens and adults. Children are exposed to large amounts of media and visual simulation, and they possess a high comfort level with technology, which gives them greater confidence in dealing with adults. Amanzio-Kotler stated that most children make independent purchasing decisions by the age of 10; she pointed out that children, especially those under the age of six, take advertising very literally, unlike marketing to adults.
Notes
  • graph
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15558213

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